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http://www.fonts.net.cn/article-113431883.html
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Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927.[1] It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.[2][3] It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer‘s seminal Erbar typeface of 1926.[4][5]

Futura has an appearance of efficiency and forwardness. https://en.wikipedia.org/wiki/Futura_(typeface)

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